Project: billboard designs.
The goal of this design project was to create 2 teaser billboards in a row, then in the last one promote the goal of the association (called Better birthrate).
The association wanted to educate (mostly still young) people in Croatia about the problem of low birth rates. Also to promote taking up for better conditions to have a family in Croatia, since without children being born and raised and staying here, we will definitely die out as a nation. I am passionate NOT to let that happen.
The association wanted to educate (mostly still young) people in Croatia about the problem of low birth rates. Also to promote taking up for better conditions to have a family in Croatia, since without children being born and raised and staying here, we will definitely die out as a nation. I am passionate NOT to let that happen.
...
The first billboard saying: Croatia is dying.
The black color and choice of colors reminding of obituary... Croatia is being portrayed as small as this problem's proportions are overwhelming.
The black color and choice of colors reminding of obituary... Croatia is being portrayed as small as this problem's proportions are overwhelming.
Due date?
(second teaser billboard)
(second teaser billboard)
The last billboard showing the ratio of old vs young people in number.
And what will happen when they die?
Take initiative. Let's make better conditions for a family in Croatia.
Take initiative. Let's make better conditions for a family in Croatia.
Some mock-ups are following.
