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Spring Masterpieces by Ferrero Rocher

Prints, pack design and promo boutique for  Ferrero Rocher spring promo campaign in Moscow, Russia.
 
The creative challenge was to present Ferrero Rocher not as an ordinary candy but as a true golden masterpiece. As a symbol of such golden masterpiece we chose genius works of Gustav Klimt. The main executional idea was combining Gustav Klimt paintings and Ferrero Rocher candies into integrite golden masterpieces.
Prints. Promo Slogan: Spring Masterpieces by Ferrero Rocher
Promo packs.
 
Promo Boutique.
Agency: Lowe Moscow
Creative Direction: Andrey Maltsev, Alexandra Shokina
ArtDirectors: Andrey Maltsev, Julia Braykovskaya
Designer: Victor Zhizhin
Agency Producer: Eugenia Kostina
Photography: Gettyimages
Art: Gustav Klimt

Spring Masterpieces by Ferrero Rocher
Published:

Spring Masterpieces by Ferrero Rocher

In 2013 Ferrero Rocher fans had a once-in-a-lifetime chance to receive famous Ferrero Rocher candies with a original artistically designed packag Read More

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