Sun Bum Mascot
Character Design / Digital Sculpting / Production
Character Design / Digital Sculpting / Production
Large and small Sun Bum figures for size comparison.
Yes....that's a damned large ape.
Yes....that's a damned large ape.
Another excellent challenge is taking an existing icon and developing a character around it without losing the iconic mature of the original image. With Sun Bum, we were able to take their "ape face" logo and create a full-bodied character that conveyed the laid-back nature of their brand direction.
From the digitally-sculpted figure we designed and produced massive 16" tall vinyl figures to be used as in-store displays, as well as 2.5" keychain figures used as in-store and trade-show premiums.
The results have been positively remarkable with Sun Bum running out of keychains almost immediately, retail stores reporting dozens of sales inquiries for the 18" display figures, and an immediate re-order by the client for more figures.
From the digitally-sculpted figure we designed and produced massive 16" tall vinyl figures to be used as in-store displays, as well as 2.5" keychain figures used as in-store and trade-show premiums.
The results have been positively remarkable with Sun Bum running out of keychains almost immediately, retail stores reporting dozens of sales inquiries for the 18" display figures, and an immediate re-order by the client for more figures.
Bigshot was given this existing icon and tasked with creating the rest of the character, producing full 3D turnarounds, and eventually handling production of a 16" vinyl figure for store and trade show displays as well as a 2.5" keychain version for use as a promotional item.
This is the final digital sculpt, approved by the client to be broken down into articulated pieces for production.
Final production of the large vinyl figure. He stands 16" tall and almost 18" wide.
The 2.5" keychain versions features a closed finger/thumb sculpt on the hand that allows for a ball-chain to be threaded through. This allows for the sturdy attachment of the keychain while avoiding additional pieces or carved holes that would detract from the integrity of the character.
Full retail display utilizing the large mascot figures for display as well as the keychain version as a retail premium.
Bigshot Toyworks specializes in the creation, realization and manufacturing of unique characters and visual assets for advertising, entertainment, and commercial products. If you need carefully crafted visual development for your brand or entertainment property, or you need to make some toys or collectibles, contact us. We have over 20 years of experience and would love to talk to you about working together.
