The “Princessa” campaign was developed to heighten awareness of fly-cruise destinations to the very young cruising markets of Taiwan, Japan, China, Singapore, Malaysia, Indonesia, Hong Kong, Korea, and Mexico.

The film focuses on a bedtime story between grandfather and granddaughter – driving home our multi-generational guest base while delivering a love for destination discovery. :30s teaser videos will drive traffic to a microsite (which is translated and served dynamically based on IP address in 7 languages), where visitors will view the full film and take a 6-question quiz to learn their travel personality and opt-in for a sweepstakes to win a free cruise to Alaska for 2 plus airfare.