Malaffi - Brand creation and Launch event
Branding and launch event for Abu Dhabi's new health information exchange (HIE) system - Malaffi. In simple terms, Malaffi aims to connect all medical facilities, like hospitals, clinics and labs via a digital network, collating a patient’s medical history into one easy to access file placed on a central server. Naturally, Malaffi is completely secure and access is granted only to salient medical professionals. The benefits to patients and to the community at large are many fold. Saving time and money for the patients and with the aid of artificial intelligence, Malaffi’s data will provide unique insights into the patient’s condition and treatment. With our partners in ONE-cmg, Saluki Media, TMH produced the live launch event incorporating music, rotating 360 projection 'scrim’ animation with interactive performers revealing our beautiful new identity.
