LA, short for Liviu Avasiloiei, is my personal branding exploration. It’s an identity with multiple personalities and reflects who I am as a creative: adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work.
Over the years, I’ve tried too many times to create an identity for myself. But the challenge of choosing a style and defining what I wanted to tell the world about me and my work was intimidating. Looking around for inspiration I realized it was a daunting process not just for me, but for many other designers. So I decided to change the approach and rewrite the problem I was trying to solve. I was looking for a logo that had the potential to become a statement and could reflect the multidisciplinary aspect of my work.
That’s how the idea of an identity with distinctive personalities was born; one for each of my creative personas, an exploration of the visual aesthetics I can embody in my work.
For each LA iteration, I aimed to integrate the idea of adaptability and transformation. Using nature as my inspiration, I've experimented with shapes, colors and textures. The result is a compilation of utterly unique logos, each one developed into a brand, with its own voice, character and visual style. This gives me the possibility to choose how to present myself and adapt depending on the opportunity.
From a simple identity, LA became my bildungsprojekt.
It made me look deeper into my style, the way I approach branding and communicate with clients. It was a struggle, but it made me discover a lot about myself and better understand the branding process. This is not the end. LA will continue to grow with me reflecting my achievements, work ethic, and design beliefs.
Follow my journey on Instagram @designed_by_la
