Leather Fashion DesignĀ is a new media created with the desire to unite professionals of leather and fashion industries from manufacturing to distribution. It aims to explore various creatives fields, give a voice to the new generation of lifestyle brands and highlight the craftmanship and Ā«Ā les mĆ©tiers dā€™artsĀ Ā» in France.

Atelier IrradiƩ helps them to create the global visual identity from print materials to the website. The studio designed a serie of 10 bespoke patterns inspired by cutting leather, textures like suede, polished and grain leather to give a unique design to the media and all their communication tools that looks authentic and contemporary.




LFD
Published:

LFD

Global art direction and visual identity of the new media Leather Fashion Design

Published: