Forager is a craft distillery located on California’s Central Coast. They hand-make single batch spirits using the “pure heart of the spirit”and select locally harvested fruits and grains and hand-gathered wild herbs as ingredients. The design team researched the market, strategized product positioning, and proposed an abrupt departure from typical spirit label design to illuminate the brand’s unique qualities and capture attention.

Colorful illustrations of plants used during distillation to tell the story of each spirit were commissioned  and a “badge” incorporated into the clear front label of each design which designates the source of the ingredients and calls out the salient spirit details.