Pacific Standard is a cocktail bar in Alila Bangsar, Kuala Lumpur, Malaysia. 

The brief was to give the bar a 1960s California look and feel. 

The inspiration came from the name itself, with “Pacific Standard” being a standard of time. The iconic skylines of California are used with different hues representing different times of day.

The identity shows cheeky and playful vibes that are unique to the 1960’s in California through old photos and illustrations.