Girls Night In
This year Girls Night In took an edgier tone. The creators specifically asked for a brand that was older, cooler, and more *badass*. Based off their DIY aesthetics and homegrown fame I created a campaign that was inspired by the 90s DIY punk and POP art movements.
We planned a photo shoot, promo video, and a series of art assets to market on our own channels and the girl’s instagram feeds (over 10 million fans combined). All the textures are handmade and the initial art direction was created with a xerox machine! An extensive project that began with a logo, a series of decks, and hours of exploration.
Brand Design / Poster Design / Print Design / Tour Design / Concert / Music Festival / Graphic Design / Youtube Festival / Girls Tour / Girls Band / Punk Rock
Art Direction / 80s Punk Rock / Artsy Design / Artful
