2019 CPC Corpration,
Taiwan Digital Card
今年我們受台灣中油的邀請，為他們設計2019年的電子賀卡。我們打破以往中油給人陳舊的視覺形象，嘗試各種表現形式，改以幽默趣味的視覺來呈現，像是狗將象徵中油的火把交棒給豬，還有將橘子做成豬的造型等…其中幾款再加入動態表現加強視覺印象。希望能讓大家有耳目一新的感覺！
Just before 2019 comes, CPC Corporation, Taiwan wanted to have a series of graphics and to show thanks and blessing to all the staff and customers. The red and blue colors of the identity system are assured. “2019 new year, year of pig, and the torch symbol of the logo” are the main ideas to develop images. Chinese blessing are interpreted into humorous graphics by different approaches like photo shooting, collaging, illustration and motion graphics. The purpose to break the old image of CPC and share the happiness of the upcoming year is well conveyed.
將中油標誌的三個圓圈，轉換成跑道，結合生肖豬在運動賽跑，讓中油幫你加油。
將豬與蘋果/橘子的形象結合，祝大家諸事平安、諸事大吉。
利用中油的英文縮寫CPC，結合豬仔的形象，金紅配色充滿年味，祝大家諸事順心！
將豬圓潤的屁屁結合圓滑的蘋果，希望豬年一整年都飽滿平(蘋)安！
諸事大吉、豬是大桔。好吉利的橘子豬先生，要在2019年大放異彩囉！
車子在開，好油要有，以趣味的8-bit風格，呈現輕鬆、多彩的畫面，為大家加上好油Keep Going！
用拼貼的手法，呈現出有趣的畫面，豬豬開著車子去加油～
以“油”字結合讚的手勢作為油桶。中油想對你說“油你真好，油你真讚！”
Credit_
Client | CPC Corpration, Taiwan
Design Agency | triangler® 三名治
Project Director | Chi-yao Tang
Project Director | Chi-yao Tang
Art Director | Burusu Huang
Designer | Burusu Huang, Yvonne Wang, Hsiang, Xin, Jianhe, Ariana
Designer | Burusu Huang, Yvonne Wang, Hsiang, Xin, Jianhe, Ariana
Motion Graphic | Xin
