Air China had just started to fly direct from Brisbane international airport to China and these images were created as an advertising concept to illustrate the message. Rather than traversing across different aircraft to get to the final destination, you could get on a plane and fly direct. Photographs were captured of tarmac and boarding gates and then stock images were composited into the scene along with a CGI Jumbo and various elements across all three campaign images. The images were printed onto large format billboards in and around the airport.