Cloud Computing Services
Flip. IT is a could computing service for end-users and small businesses. Strategically targeting lawyers, which became partly immune to classical advertising, we created a direct mail that completely captured their attention.
We decided to design the direct mailing in the form of a typical legal contract, that was ready for signature. The product presentation was completely rewritten and packed into several contract articles informing them about several features and benefits of the service. The contract form, that is very familiar to the target group of lawyers, managed to sneak through their advertising filter and completely engaged them.
The result: The hotlines were burning!
We decided to design the direct mailing in the form of a typical legal contract, that was ready for signature. The product presentation was completely rewritten and packed into several contract articles informing them about several features and benefits of the service. The contract form, that is very familiar to the target group of lawyers, managed to sneak through their advertising filter and completely engaged them.
The result: The hotlines were burning!
