For an assignment in my Typography II course, my design problem was to:
"Design a poster that communicates to viewers a specific detail in typography. This is, in one sense, a research poster. You must read Detail in Typography by Jost Hochuli, and research your chosen detail in other sources. You will create your own imegery using type and typographic elements only. Do not include exsisting diagrams or imagery found in the book or your research."
I chose to execute this assignment by designing the essential standards of emphasis.
Creating emphasis on a paticular word, phrase, headline, etc. use typographic signals like italic, boldface, uppercase, scale, color, underline, & smallcaps. These typographic signals help typographers emphasize
or bring attention to something within a typographic composition. Using all the previously mentioned signals & spelling out the word 'signals,' I created a typographic image as the main focal point of the compostion on
the main poster. I chose to use the traditional typeface 'Garamond Premier Pro' to display it's beautiful letter features.
or bring attention to something within a typographic composition. Using all the previously mentioned signals & spelling out the word 'signals,' I created a typographic image as the main focal point of the compostion on
the main poster. I chose to use the traditional typeface 'Garamond Premier Pro' to display it's beautiful letter features.
Typographic Emphasis definition:
Emphasizing a word or phrase within a body of text usually requires only one signal. Italic is the standard form of emphasis. There are many alternatives, however, including boldface, small caps, or a change in color. A full-range type family such as Scala has many weight and style variations designed to work together. You can also create emphasis with a different font. If you want to mix font families, such as Scala and Helvetica, adjust the sizes so that the x-heights align.
