In India, parents are committed to bringing up their kids the right way – by passing on the right values and teaching them the right behaviour. Parents are also committed in feeding their kids good food every day. However, lifestyles have changed and so have food habits. And parents do not always model good food behaviour, because they themselves do not have full knowledge about good food from the perspective of good nutrition.

Nestlé believes modelling good food behaviour starts with good food knowledge. Hence, they wish to encourage parents in urban India to learn the nutritional truths about Good Food via “Nestlé Nutrition Experts”. These experts will be available at various touch points (email, website, call) and have been created for this purpose.

Knowing good food is a struggle. And it’s not the easiest task to get children to eat healthy nutritious food.

To enter kitchens across the country by turning our ad-space into an apron. On the apron, we’ve printed a fun, healthy yet delicious menu that tickles a child's taste buds and improves nutrition. Each item, developed in collaboration with Nestle Nutrition Experts, comes with recipes that can be found on Nestle’s website. These recipes are tailored keeping in mind cartoons that will get the child excited about food and add a touch of interactivity.

The knowledge of good food doesn’t end at the apron, they can reach out to the experts to learn more. In this way, we’re more than a print ad (that can possibly be forgotten). We’re now a part of every mother’s kitchen, where the actual magic happens while also making it easier for mums to give their children good, nutritious food.