Time it Right and Smash the Light!  It's that simple, when the light runs through the center, smash the handles to trap it.  Simple, yes....but not easy!  

 

This project started with an in depth study of reaction and timing. The game had to be super easy to play, but difficult to master. At the same time it needed to be compelling enough to encourage repeat play value. The game starts out slow to allow players to understand how to play and achieve some success, but it quickly speeds up and varies its pattern. There is a point where average human hand-eye coordination peaks, then genetics take over.  Bop It Smash truly measures super human power. The detailed spec that I prepared to map out the game dealt with lights and sounds happening at millisecond intervals.  The game had achievement levels throughout the experience, and a fun script with lots of obnoxious Bop It put downs. These attributes were spot on with our target consumer.

 

 

Smash had to fit in with and compliment the line even though it was a new experience.

 

 

Good Housekeeping named Bop It Smash Toy of the Year.   Talk about a seal of approval!

 

 

Coming soon in Black!