Depart the Everyday: An Experiential Space for Virgin Atlantic
Utilizing a 20' x 20' x 20' "black box" space, the objective is to feature a brand with lighting techniques as the primary tool. Divided into two levels, this lighting composition uses gobos, wall-washers, projection mapping, and colored LEDs to create an experience that defines Virgin Atlantic’s sense of fun and embodying the less ordinary.
Virgin Atlantic (and all Virgin brands) is most known by its charismatic & influential founder, Sir Richard Branson. Based in London, U.K with world-wide flight destinations spanning 6 continents
Known for its “cheeky” advertising, sense of humor, underdog (in competition with British Airways) and rule breaker brand persona...and the distinctive red suits and pumps worn by the flight attendants.
(section view)
Ground Level/Entry: The Virgin Way
Glowing window panels and light wall application on center and ceiling in Virgin Atlantic’s brand colors
Glowing window panels and light wall application on center and ceiling in Virgin Atlantic’s brand colors
Upper Level: Fun Skies
The visitor encounters light in a mix of punchy bright colors that display the brand’s edginess
The visitor encounters light in a mix of punchy bright colors that display the brand’s edginess
3/4 view of interior showing globe at top of center stairwell; uses projection mapping as light source
section view
