IBM :: Dynamic Infrastructure.
Check the IBM portal and you can see the videos and all the info about reducing costs, risks and managing processes. First, IT managers received a DM with this signs: Wet floor, Out of Service, Stairs. Then, they were invited to use them while they were watching the videos. This campaign was made for Argentina, Peru, Colombia, Venezuela, Chile and Mexico with only US$ 24,000.
This campaign won the AMAUTA Award, Silver, Gold and the Grand Prix (Latin american direct and digital marketing award, DMA).
Check the IBM portal and you can see the videos and all the info about reducing costs, risks and managing processes. First, IT managers received a DM with this signs: Wet floor, Out of Service, Stairs. Then, they were invited to use them while they were watching the videos. This campaign was made for Argentina, Peru, Colombia, Venezuela, Chile and Mexico with only US$ 24,000.
This campaign won the AMAUTA Award, Silver, Gold and the Grand Prix (Latin american direct and digital marketing award, DMA).
