Gelateria Della Palma
Brand Identity & Art Direction
Gelateria Della Palma is a famous ice cream shop in the historic center of Rome.
Designing their new brand identity was a wonderful journey through their history and a jump into the future as well.
They wanted a brand that represented the new location as well as the elegance and the history of the past. Talking to the founder Claudio Patassini, his sons and the architect was an opportunity to get to the bottom of the moodboard, creating the new brand guidelines.
They wanted a brand that represented the new location as well as the elegance and the history of the past. Talking to the founder Claudio Patassini, his sons and the architect was an opportunity to get to the bottom of the moodboard, creating the new brand guidelines.
That’s why I decided to design a dynamic ice cream-palm shape with a vintage type, using black and gold color touches according to the new interior design.
Then I designed all visuals as menu, poster, cups, uniforms, as well as web & social design and external visual communication.
Then I designed all visuals as menu, poster, cups, uniforms, as well as web & social design and external visual communication.
Moodboard
Brand Identity
Uniform Design
Website
Visual Social
Location
