Doddle social media and print campaign
We worked with Wax/On to create a versatile campaign suitable for screen and print to promote Doddle and it's parcel collection service. The animation shows parcel delivery 'hell' versus a cloud-filled parcel collection 'heaven', reminding us that Doddle is the 'perfect place for our presents'.
The animation combines 2D and 3D techniques giving it a soft, painterly quality, and it's built in one shot cleverly panning from parcel drop-off misery to the parcel collection happy place. Everything is rendered in Maya.
Cloud exploration
Colour test, style test & character design
Prop designs
Style frames
Final renders
First animatic
Animation test
3D layout
Print design in situ (Kings Cross)
Credits
Client: Wax/On
Animation Director: Dane Winn
Art Director: Izzy Burton
Executive Director: Damian Hook
Producer: Chantal Baldwin
Client: Wax/On
Animation Director: Dane Winn
Art Director: Izzy Burton
Executive Director: Damian Hook
Producer: Chantal Baldwin
