iWatch
Student work - January 2013
Brief: We had to choose between brand expansion, product-line expansion and brand alliance. We could choose any brand(s).
Title: "iPhones favourite co-worker"
Target: Disorganized people in the age between 15 and 30 years.
Solution:
We chose the brand, Apple and created a watch in illustrator. The watch is an alarm.
Created by:
Lars Johnsen: Art Directions, Text
Isabelle: Art Director, Graphic Designer
Silje Marie Stähler: Project Manager, Strategy
Katrine Skjelbred: Strategy
Camera: Øyvind Svanes Lunde
Motion: Alf Gunnar Johansen & Tord Skram
Introduction movie / user manual
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