A home is built brick by brick.
Brick by Brick was the theme of the 2018 Fundraiser Campaign at SOUL Church UK. We established a brand direction based on the message 'Brick by Brick' highlighting the stories of changed lives through the work of SOUL Church in past years and encouraging people to see their contributions as part of a bigger picture, no matter how small or big.
Results
The campaign raised a spectacular £1.8 Million through the giving of the SOUL Church community. More than that, the stories shared through the campaign (video, social media, events...) created a compelling narrative that inspired people by seeing the impact of their contribution in the flesh. This project had a high financial value but also united and inspired the church community to continue to do good and facilitate positive change through their actions beyond the financial contribution.
Visual Identity
The personal element of the story is echoed in the textural imagery and custom lettering. We introduced looped typographic GIFs to reiterate the building process, placing brick by brick by brick – until the vision takes shape.
