Blank is a company supplying premium price art materials to professional and amateur artists and graphic designers. It will be supplying simply the artistic and graphic essentials such as paints
and sketchbooks.
The idea for Blank came from seeing a piece by Rut Bryk in the Stedelijk Museum in Amsterdam.
I thought about the beauty of a blank canvas and then the artistic, creative potential one holds, the blank canvas being the starting point of a creative journey, as is the supplier of the materials.
I thought about artist block and how intimidating a blank sheet can be. I wanted somewhere artists could go to not be intimidated by tones of colour; a place clean and fresh to come and start a new.
LOGO
RECEIPT
BUSINESS CARD
PRODUCT PACKAGING:
This is the design for the packaging the products would be delivered in.
For a premium brand product its important that the whole customer experience is premium so I have designed this box with the cut out logo as I felt it added something a bit different to the product.
WEBSITE DESIGN:
These are a sample of pages for the website, including login to the online forum.
I wanted the website to have a simple but bold design. I felt it was important to keep the design simple as this was one of my brand values.
I have set up a forum as part of my website where artists can get together, talk about their work, upload work and bounce off each other to help get inspired.
