OPPORTUNITY

To improve upon the existing package function as well as creating
a competitive brand that proves to be eco-friendly.

 

SOLUTION

After research, I decided to create a resealable, eco-friendly bag to replace the thin plastic bags as well as the massive boxes of tees. After reviewing the competitive markets, I noticed that very few of the companies’ names seemed to relate to golf. Following extensive research on what the golf tee is used for, I landed on the brand name of Streamline, referencing the trajectory and path in which a golf ball travels from the tee. The typeface used for the logo was Gotham, chosen for its straight forward yet familiar characteristics.