Vasque Mountain Boots ad
Vasque are the best-selling mountain boots in the USA. These are two of the ads from the full-page campaign created to launch the brand into the UK, under the strapline, 'America's best-selling boots. Now on British soil.' The campaign appeared in a variety of lads' style magazines.
copy:
(Ad.1) EVER WANTED TO GRAB HOLD OF A PAIR OF AMERICANS, SOAK THEM IN WATER FOR SEVEN HOURS, CAKE THEM IN MUD AND DRAG THEM ACROSS A HIGH ROCKY OUTCROP BEFORE KICKING THEM OFF?
Be our guest. Vasque. America's best-selling boots. Now on British soil.
