IBM Walkie Then Talkie
DM – finalist of ADMA Awards 2012
One of the main reservations business leaders have about outsourcing, is handing over the reigns of their business processes to a 3rd party. The aim was to start the conversation about outsourcing and quash any fears around lack of control.
One of the main reservations business leaders have about outsourcing, is handing over the reigns of their business processes to a 3rd party. The aim was to start the conversation about outsourcing and quash any fears around lack of control.
The two-part DM campaign used a walkie talkie as an analogy for IBM’s ability to genuinely listen
to business concerns. It also represented the ability to reach outside of the internal resources to get
a job done.
This project not only achieved a huge 25% response rate, it was also finalists in both the 2012 ADMA and AME awards.
Recipient received a DM with a missing walkie talkie. The CTA was to contact an IBM representative who would bring along the second walkie talkie to the meeting.
When the recipient did not contact IBM, they received the second walkie talkie a couple of weeks after the first DM with
a small message to keep them in mind when they are ready to think about outsourcing.
a small message to keep them in mind when they are ready to think about outsourcing.
