JBL is an iconic audio brand known for high-fidelity sound. Though trusted professionally and personally by the world’s greatest musicians, they were looking for a new campaign to strengthen their pop-culture presence as well as promote their new line of innovative listening products.

Hear The Truth is an integrated international campaign that takes an intimate, revealing look at what recording artists do to achieve “the perfect sound” – the practices, the long hours in the studio, the happy accidents – and then challenges music lovers to experience sound as the artists intended: to hear the truth.