Simple Switch is an e-commerce platform based around the idea that "Every dollar you spend, or don't spend, casts a vote for the world you want."  Simple Switch brings together businesses from around the world that are making a positive impact, from large furniture manufacturers who creates quality jobs in developing countries to zero waste toothbrush companies who provide dental care to underprivileged youth in the USA, and puts them all on one platform, bringing more market share to companies that deserve our attention and giving access to consumers who want to support positive businesses.

I developed an identity for Simple Switch with a modern feel to apply both to their current website and a stand-alone app coming in the near future.  The app is the ultimate goal for this project, so the primary "S"-shaped logo and sunset gradient were designed with a mobile interface in mind.

Simple Switch website layout by Allison Caine