Client: Urban Homeworks
A non-profit organization that specializes in the redevelopment and affordable housing in North Minneapolis, MN and St. Paul, MN. Newly appointed QB for the MN Vikings, Mr. Kirk Cousins, partnered with the client for a special fundraising event #MyCauseMyCleats. Because this campaign was brought to the client on behalf of the NFL, the brand aesthetic was given allowance to cater to the aesthetics of the campaign. My objective was to keep the brand identity, but adjust the aesthetics to be more cohesive with the campaign.
Project: Document, create, and deliver promotional content for the #MyCauseMyCleats Campaign and oversee the promotions for the client's digital and print marketing and advertising. This included direct engagement on social media platforms, print materials, and photographing events. Such as the client's private event suite (donated for the game-day special attendance) and the football game that Cousins would wear the cleats (the cleats would then be publicly auctioned with proceeds donated to the client) and the content will be used in the organization's promotional digital and print marketing and advertising.
#MyCauseMyCleats Campaign Social Media Marketing, Advertising, and Event Photography
Minnesota Vikings QB - Kirk Cousins partnered with Non-Profit - Urban Homeworks in the #MyCauseMyCleats Campaign.
