Subway Digital

SUBWAY digital campaign

Since 2013 LIČI Advertising have been the marketing agency for Subway®
We cover a complete online and offline agenda, preparing up to 12 campaigns every year to promote product sales.
We are providing all the countries from the CEE region with a package of YouTube, Facebook and Instagram content for different campaigns and topics so they can use it for their markets. Me and my team are responsible for the creative and the execution of the ides for this content.

First we start with the ideas, specific scripts and some references for the content we want to create...

YouTube videos

The videos were created as online and offline communication - YouTube, Social media, instore broadcasting and television commercials.

Every country from our region had to adapt it in their local language. This was one of the parameters we had to take in to consideration when we were creating the ideas - to be adaptable and relevant for other markets.

The aim of these videos is to promote a particular product and to show specific emotional and rational benefits that the consumer will get from the recipe that we are promoting.

Promo video for Coffees

Promo video for Wraps

Promo video for Pepperoni Melt

Social media content

In our Social Media strategy for 2018 we aimed to have more engaging content and to provoke people to react on our posts more, to create a conversation around the brand.

Instagram

This are some of the ideas that we created to be used on Instagram, we aimed to help other agencies from the region to have a consistent communication trough the year.