Mount Royal Viewbook
Art direction, design, copywriting
Art direction, design, copywriting
I wanted to do something a little different than the standard viewbook cover, which usually consists of a smiling student(s) on a beautiful campus and *insert institution name here*. The typography and the message to students was key. Letting them know that the school was a place they could be who they really are and become who they've always wanted to be. In addition to the art direction and design, the cover copy I proposed from the first rough draft was used on the final book.
