Beau Hanson's profile

76 | Honkaholism

Honkaholism is an epidemic that causes drivers to honk incessantly and often unnecessarily. We teamed up with 76 to create StopHonkaholism.com, an anti-honking campaign aimed at putting an end to all the beeping honking.
To build awareness for the anti-Honkaholism campaign, we created custom 76 Honk Suppressors. Available for free online, these "honking alternatives" were designed to give drivers a less offensive outlet to all their beeping honking.

The website had over 40,000 orders in the first 2 days of the campaign launch.

 
76 | Honkaholism
Published:

76 | Honkaholism

Film, OOH, Digital, Product Design

Published: