A hand creates life on a little bluey-greeny planet, only things don't quite go as planned. Miniature animated destruction ensues in our music promo for the track Fight For Everyone.

Persistent Peril were delighted to be approached by Full Time Hobby to direct a promo for double Ivor Novello nominees The Leisure Society.  After listening to the track we knew it had to be something a little bitter sweet.

A ‘god like’ hand uses touch screen gestures, pinches and swipes to create a world. Utilising a bold, colourful and playful illustrative style, along with a mischievous sense of humour, the narrative unfolds as things don’t go according to plan.

The animation was created frame by frame in flash, allowing for re-drawing and test animation quickly. After Effects was used to add little flourishes (like the school of fish).