The Search Engine for the Real World
The Search Engine for the Real World campaign encouraged consumers to get offline and search for one of three new Dodge Journeys hidden somewhere in the real world. Live cameras captured the action via YouTube Live as each vehicle was discovered. Online advertising supported the campaign —driving users to useful clues in unveiling the location of each vehicle, and a rich, interactive online site experience gave consumers an even deeper tour into the versatile Dodge Journey.
Over the course of the program, the channel received more than 1.5 million video views and more than 300,000 watched the live stream. The site received an additional 500,000+ unique visits and the brand collected a 910% increase in mentions.
