Outdoor Advertising - City Union Bank

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City Union Bank

Outdoor Advertising

City Union Bank is a heritage brand, with over 550 branches across the country. The 113 year old bank primarily targets the hard working, aspiring, middle class segment, working as hard as its customers in bringing them closer to their dreams.

Brief : To bring brand awareness and their improved technological services to reach people. They found its time to bring more positive and coherent experience to their customers. The design proposal should be unique, informative and minimalistic. Targeting working people in Chennai city they wanted their brand identity in Chennai rail metro station among other competitors.

Role : Designer | Deliverable : Outdoor Advertisement

Design : The idea is to play with the silhouette of respective devices which enhance their advanced technological services. A chaos of icons, shapes and word cloud in such a way wrapped inside a silhouette makes a distinct design from the rest. The colour palette used with their brand colours and each design made informative with interesting visuals.