Idea:
Bank is a kind of art, and that is why we propose a format of a documentary for the annual account of bank “Forum”. The annual account of bank “Forum” performed in a classical magical style of a silent movie.
The documentary as well as any other work of art is a result of efforts of director, producer, actors and a group of people creating the real masterpiece together. In our case it is the staff and the board of the bank.
P.S.
In the right lower corner we can see a picture of a drawn character. This is an animated mini-story. By the fast page turning, we can see the development of the story. This solution extends the sensation of integrity of the idea more and more creating a WOW-effect. The animation we use in the annual account also opens the contents of the main concept of orderliness and streamlining of the world.
The story of how our character creates an ordered tree in the form of the bank’s logo from an ordinary neglected plant.
