Dia De Los Muertos
Event Marketing Campaign
The Dia De Los Muertos event marketing campaign was implemented on a national level—designed primarily to assist the Dignity Memorial providers in turning their Dia De Los Muertos event into a lead generation effort, and with a secondary goal of cultivating community involvement and fostering brand awareness within local Hispanic communities. As a result, this campaign successfully hosted over 2000 attendees, gathered 524 quality leads, and at that time, generated $154,399.28 in sales. However, the leads in their industry tend to mature within 180 days, thus, they projected to have had doubled in their sales within a couple of months.
Dignity Memorial is a brand of Service Corporation International.
