Competitor-Perspective/Pitch Campaign
CHALLENGE: Encourage memorability and increase brand name recall of "Schaller Anderson" among primary prospective client list while hinting at "competitive" messaging theme over competitors.
SOLUTION: "Arrogant Competitor Sales Pitch" was the idea. And from this core reverse-psychological concept, visuals were developed, showcasing one particular old-guard, Mussolini-esque competitor (with sidekick in tow), shamelessly admonishing the public to "forget about Schaller Anderson" to "just do things our way," arrogantly adding "I'm all you need". Carefully playing upon the individualistic desires, collective identity and curiosity as embraced by our target audience, we encouraged the opposite of that dictated by our key character. And it worked beautifully, as well as most successfully.
SOLUTION: "Arrogant Competitor Sales Pitch" was the idea. And from this core reverse-psychological concept, visuals were developed, showcasing one particular old-guard, Mussolini-esque competitor (with sidekick in tow), shamelessly admonishing the public to "forget about Schaller Anderson" to "just do things our way," arrogantly adding "I'm all you need". Carefully playing upon the individualistic desires, collective identity and curiosity as embraced by our target audience, we encouraged the opposite of that dictated by our key character. And it worked beautifully, as well as most successfully.
