Pase Usted
Pase Usted Café is a small, self owned and operated coffee shop in Monterrey México that serves simple and delicious daily menus and specialty drinks for a moderate price.
By doing this hand calligraphy menu we tried to approach the café's methodic ways and it's simplicity, narrowing down the options for customer's understanding.
It is a menu, a ticket and a flyer; simultaneously telling the story of the place and bringing in new customers with it's map.
For the labeling and packaging of this unique very spicy salsa we tried to treat it like a medicine that cures food from being flat. Just add one drop. The variety of chili is mentioned; everything else is for the customer to discover.
