Anita Jamasebi's profile

Process Improvement for an FMCG

Process Improvement for an FMCG company
How to improve the ‘Design to Print’ experience and beyond? How can it be made more efficient with an improved UX? What role can technology play in this?

A FMCG MNC was looking to improve its ‘design to print’ process for all its beverages. This process was highly complex, with multiple stakeholders involved. There were many pain points and opportunities that were addressed both offline and through their digital platforms.

I designed and facilitated a four day design sprint in order to plan a clear roadmap of what needed to be changed and when. A new proposed process journey was mapped out including six prototyped solutions to improve the current journey. A roadmap was built and is currently being executed through short, medium and long term.

See case study video i directed here: https://vimeo.com/314266825/52fa054cb4 
Process Improvement for an FMCG
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Process Improvement for an FMCG

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Creative Fields