Ideas Underlined
Client
Typography Course, George Brown College.
About
Pitching the Power Plant Art Gallery, Toronto, to hold a major retrospective exhibition of the work of Fidel Peña, Graphic Designer and Co-founder of Underline Studio.
The project includes designing a pitch book, campaign applications such as bus shelter posters and banners, and merchandise such as T-shirts, buttons and tote bags. The challenge was to design this book based on the style of my favourite graphic designer. I used a graphic from one of Underline’s designs for Halo Brewery and built the campaign around it.
This project was done out of nothing but respect and admiration for the work of Underline studio.
The Power Plant Venue
Process Work
These are the stages of the process of designing the posters to get to the final designs
Thank you!
