After completing my Bachelor's Degree in Graphic Design I started to apply more time to my own personal development, since I had become an independent designer with a need for a stable foundation to efficiently start freelance work.

I begun with conceptualising a memorable and minimal logotype, using pen and paper to start on the most basic approach to what would be the foundation for the next few years of my creative identity. The initial idea had been to take a slightly calligraphic style to a combination of my initials, in order to fully display my passion for my own take on lettering whilst providing clients and viewers with the lasting impression of my name.

I ended up deciding on the last few concepts displayed above that have the previously mentioned focal point around a calligraphy style, in order to reinforce the background of a portfolio that reflected this same field of design. 

However, after taking these last several concepts in to Adobe Illustrator to develop them into a fully working brand identity I decided to experiment with a logo that centred around a more iconic symbol or piece of imagery for a far more personalised approach to representing my work. Before then I will be ensuring that the concepts displayed above wouldn't work more effectively once taken into Illustrator and given a more appealing design, rather than basic pencil foundation for early development.

Some of the quick early concepts in the four panel display here, are very basic ideas toward what could've been development on my final business cards. The pen signature style in these initials have been chosen to try and reinforce my passion for more custom styled typography, which can hopefully be seen in my other lettering work. However it's clear that these designs wouldn't have made the final cut when considering all the other more efficient avenues of representing my more preferred creative fields in logo design, branding and typography.

Taking this step in the late development to change the design quite drastically is a choice I made simply because of some late inspiration found in my research. I decided to use a kind of brush stroke style in this concept for reinforcement in the illustrative lettering work I've done, for both personal and college projects.

However this choice to alternate the imagery in such a way to remind those of my surname is lost here when compared to the more contemporary ideas found in the original sketches in this post. I feel as though my initials would help to identity myself as a creative practitioner far more effectively than the apple iconography that only relates to my mentioned surname. It's because of this that my design work took another clear diversion in the style of design that I have chosen to represent myself with. 

The final stage of my self branding project took me to design a logo that I believe incorporates several aspects of myself as a designer, when thinking about my previously mentioned choice of creative fields in branding and typography that have taken up most of my time when working through my college and personal briefs. In using this idea I have also allowed myself what I feel is a decent amount of versatility when thinking about my identity's application in promotional and online material for the future of my freelance career.

After making the final changes in my logo I decided to use the MIST typeface I had been developing for a reminder into my passion for typography, which I believe is the best choice when thinking about the most memorable imagery for myself as a creative. I will be printing the final product soon and adding the images for the physical promotional material to this project or my Instagram page, for a better look into the work that this project produced.