NASCAR X BODYARMOR
In 2017 BODYARMOR broadened their horizons by and tapped a new sport, NASCAR. By signing the Top 10 driver, Ryan Blaney, a new market was able to be reached, blue collar and middle America. With this signing, we were tasked to create the Ford Car, Trailer and Fire suit. All of these pieces must be cohesive, represent the brand, and connect the fans with Blaney.
