BODYARMOR is the Official Sports Drink of the NCAA. As part of the agreement, BODYARMOR’s logo will be seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships, which includes the Division I Men’s Basketball Championship and the Final Four this April in Minneapolis. In addition, BODYARMOR sports drink will be available in all sideline coolers and in locker rooms.
But to get to this point, the issue of maximizing BODYARMOR's branding while adhering to the NCAA brand rules had to be solved. While exploring options the above look is what was decided. By maximizing the BA brand color (red) and leveraging the unusually long logo, we were able to ensure the BODYARMOR branding was prominent and able to be seen in any imagery and media.
Along with this historic partnership, we were tasked with creating Point Of Sale items that will be used to leverage the product and partnership in market. Using the 2018-19 campaign textures with highly detailed basketball photography, we were able to balance the 2 (two) brands accordingly, while not sacrificing the product itself.
This layout was created with the specific intent for easy transitions to other NCAA sports or Championships.
