HARDEN X BODYARMOR MVP
In 2018 James Harden made history by being the NBA's MVP for the 2017-2018 season. To commemorate this momentous occasion, we decided to do something a bit different. Instead of the usual "congratulations" social media post, why not work in collaboration with Adidas and create something tangible. From this idea the MVP LIMITED EDITION box and bottle was born. With incredibly limited time and an even more limited budget we were able to create something for James Harden's career milestone.
The labels were initially made to mimic the Harden MVP sneaker, but with many changes to the sneaker itself we decided to keep it simple but sleek. Black and gold were the only unchanged design pieces to the sneaker, which we essentially used on the final product. Making the bottle a matte black with a pearl metallic gold, gave the packaging a premium look and feel.
The box was essential to the packaging. It was not just to be used as a "box" but to work as the entrance to the bottle and to work as a part of the overall design. The outside was designed with the stats that brought James Harden to the MVP Award. Also included to the outside of the packaging is the unique copy crafted to link together James Harden, BODYARMOR SportsDrink, and MVP Hydration.
Pieces for the giveaway, primarily on social media.
