About half year ago, I got this mission to do Graphics and illustrations for GC Nike React Running Spring&Summer T shirt customized design.
The benefits of the new shoes are Soft, Springy and Light, and they have many shining color combo. So I planed to make some soft rubber characters with colorful color choices. And because the campaign launched in five cities in China( Beijing, Shanghai, Guangzhou, Chengdu, Hongkong ), I did five hyperlocal characters for each city as well. Hope U guys like it. Please tell me ur opinions.
2018 年初的时候，我接到这个委托，帮助nike大中华区的春夏季新鞋 Nike React 做定制体恤设计。
鞋子本身的特性在于轻薄，柔软，弹性，并且有许多多彩的配色。因为这波推广会在五个城市进行（北京，上海，广州，成都，香港），所以需要我根据五个城市的特点分别做出代表城市感觉的形象。 感谢收看~
I also did some animation for some of these characters.
