Developed for Italian company Alcalain, in collaboration with designers Giulia Conte, Tal Bitton and Stefano Pardini, "Utube" is a modular self-standing display created to fit the needs of a variety of customers. The soft lines and clean shapes were crafted to avoid the common industrial appearance of these type of products. The system, based on a tube shape, consists of five main construction parts, which allow to create different product compositions and adapt them to the required user needs or settings. In addition, there is a possibility to use a wide range of additional 3-rd part accessories to further expand composition possibilities and product functions.
Manufactured by Alcalain and exhibited in Düsseldorf, at the Euroshop Retail Trade Fair 2017.
