The Danish company Favilla Studio places itself in the interaction between design, architecture and art. The name itself derives from the Portuguese word ”Favela” referring to the colourful improvised housing like on the outskirts of Rio de Janeiro. In the same way, Favilla Studio pushes borders and moves beyond rules and regulations. Their work tends to transcend traditional categories, rethinking materials and functions, turning negative into positive. Sustainability is the absolute core of the company’s credo, and it would be typical for them to reuse i.e old gym floor boards, giving the material new life as a totally different function. The Brand Identity aims to tie these notions together, visualizing them in a simplistic and direct style.