Pinegate Road originated as a personal blogging project in August 2011. It has been a place where I have shared my personal creative journey, inspirations, and curiosities and has grown into a comprehensive design studio. The process that I have personally gone through with blogging has been such an influential practice. It is now informing the research for my thesis, has allowed me to work with other creative professionals and businesses in a new way, and is starting to form how I see my future career path. Through this expereince I have had the ability to really expereiment with my creative ventures and try out new paths on a smaller scale. While I've always had passions beyond traditional graphic design, Pinegate Road allowed me the opportunity to practice and expand upon these ventures in a way that is applicable to my career path. Through the blog I have been able to grow my skills and passions in photography, lettering, styling, art direction, DIY projects, social media relations, and even learn how to foster my business skills as a creative entrepreneur among other opportunities. I really owe so much of my growth as a creative to this project, and I hope that through this experience I can inspire others to start their own creative practices and find their passions through the new media that is available to them. 

 

Recently, I rebranded the blog and my personal identity. The collateral system was featured in popular design blog Oh So Beautiful Paper. The design aspects were created with cross-platform use in mind. Between printing and the use on the web, I wanted to design aspects to be easily interchangeable and work across all media. Still wanting to incorporate my hand-lettering, the logo was created in the fashion and appropriate clean  and elegant typography was paired with the logo. I picked typefaces rather than hand-lettered detials so that the elements could be used across blog posts and different media and changed as needed. While staying clean enough to allow the designs in the posts and throughout my portoflio shine, my personal love for natural aspects shines through on some of the collateral and the blog design.