Project Seawolf Grooming Company, . Seawolf is a handcrafted, and all natural grooming products company founded by Clodagh O’Connell in Tofino, a small district on Vancouver Island, off Canada's west coast.
What was done?
It has been created a classic yet modern, energetic look by reflecting the style, and values of the Canadian cultural boom of the proper beards. We have also have inspired by the local nature and the sea, sailors and surfers. The pastel based colours alludes to the brand’s main values and provides a contemporary, dynamic look. We also emphasize the effect of the brand with the typefaces. We feel of the design while growing our own facial hair.
LOGO DESIGN & BRANDING
The task was to provide with a integrated Iso-logo image for general use, social media & merch.
With a pipe smoking wolf, the main inspiration for Seawolf grooming co, was old matchbox designs. It was also important to integtate the word " Tofino " to the design as a marketing boost as its reputation of a independent end ethical surf town, as well as its outstanding beauty. Tofino is also the most western district in Canada.
THE PROUCT.
A Beard Balm, a Beard Oil and a Shampoo bar.
In three different scents which were represented on the following colours.
Colour Guideline
PACKAGING DESING
Beard Balm
Front adaptation, and back label design.
Finished front and back design for the three scents.
Beard Oil, for all scents in its colorways.
PRINTED PRODUCT
Product on Display.
Thanks for looking !
